We set out to challenge the ‘one-size-fits-all’ energy bar and develop a product that was unique to a specific activity. Each real-food ingredient was selected with the goal of helping to properly fuel athletes and support their unique recovery needs.


WHAT’S NEW?

  • Now 100% Clean Label

  • Improved Recipes

  • Increased shelf-life (12 Months)

  • Slimmer Profile Packaging

WhAT HASN’T CHANGED?

We’re constantly looking for ways to improve customer and retailer experience while building a first-of-its-kind activity-tailored snack

  • Still made with all Plant-Based ingredients (Vegan)

  • Further enhanced our mission of curating purposeful ingredients to meet the unique needs of specific activities


WHAT MAKES IT A BAR FOR CLIMBERS?

Each real-food ingredient was chosen to support the unique nutritional needs of climbers. This not only includes a focus on sustained energy, but also ingredients that naturally support climber-centric recovery. The texture is slightly coarse, allowing for a slow & steady delivery of nutrients aiming to help you climb harder + recover faster.

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 WHAT MAKES IT A BAR FOR CYCLISTS?

Each real-food ingredient was chosen to support the unique nutritional needs of cyclists. This not only includes a focus on quick and sustained energy, but also ingredients that naturally support cyclist-centric recovery. The texture is easy to digest, so you get the nutrients you need to pedal harder + recover faster.


 WHAT MAKES IT A BAR FOR RUNNERS?

Each real-food ingredient was chosen to support the unique nutritional needs of runners. This not only includes a focus on quick and sustained energy, but also ingredients that naturally support runner-centric recovery. The texture is easy to digest, so you get the nutrients you need to run harder + recover faster.